Whether you’re shopping for a pair of shoes at your favorite e-commerce store, buying pizza online for delivery, or even casually checking your email, there’s an inherent risk of a cybersecurity lapse. All it takes is a nanosecond for sophisticated hackers to hack into your business network and steal sensitive information. Just as important as stable profit is brand loyalty.
Therefore, a security breach, no matter how small, can permanently ruin a business. But thanks to technology, specifically AI, cybercriminals have something to think about before trying to take you down.
Why Cybersecurity Is Essential for Online Businesses
As we previously mentioned, it takes a nanosecond or less for sophisticated cybercriminals to find cracks in your cybersecurity armor and bring your online business to its knees. You probably have heard about major businesses and Fortune 500 companies being crippled by damaging ransomware attacks. All it takes is opening an email link or a disgruntled employee loading a virus into the system to completely lock you out of your business network.
Malware is another arsenal that cyberthieves use to bring down online businesses. With malware, which ties directly into ransomware, programs from viruses can extract entire databases and steal into profiles of online members like financial details and where they live. For online businesses, malware can short-circuit an online business network.
If the business is down too long, the real damage comes from once loyal customers permanently defecting to your competitors. Even worse than having customers leave to go with your competitors, they might leave negative reviews on major social media platforms like Facebook and Yelp.
As a side note, when going online, buying from a store, or making deposits at an online casino, you might consider getting a VPN. Together with proper cybersecurity measures, a reliable VPN can help protect you as a consumer.
How Online Businesses Take Action
Today, online businesses employ AI as the engine for their cybersecurity defense. Together with updated and robust SSL certificates, online businesses form the ultimate 1-2 counterpunch to keep cybercriminals at bay. To get a better appreciation for AI in action for online business security, consider these highlights:
1. Protection Against Cyberattacks
As we’ve previously mentioned, AI, in recent years, has become the ultimate digital warrior for keeping mad actors from entering the network. AI uses tools like behavioral AI and machine learning to analyze online movements to take decisive action.
2. Assists Humans and Trims the Budget
It’s impossible to employ all the people necessary to meet the challenge of thousands of members interacting with an online business. Furthermore, a successful online business needs to properly fund its other departments to boost its return on investment. With AI moving faster and making the right decisions in nanoseconds, online businesses can redistribute precious funds in other areas that need support.
3. Helps to Locate Security Risks
Because cyberthieves don’t take a night off trying to break their way into your online business, neither does AI. AI is data-intensive, and it is constantly updating its profiles and models. What was once suitable for cybersecurity measures might be obsolete tomorrow. AI is up to the challenge by constantly reviewing its data, including behavioral AI data about what members and visitors do online to stay current. As new cyberattacks emerge, AI will reassess its current measures and will point out concerning issues.
Key Features of AI Cybersecurity Services
AI assists online businesses in so many ways, including overall peace of mind. Here are some of the ways that AI serves as the ultimate digital warrior for cybersecurity:
1. Superior Registration Screening
The best way to keep cyberthieves and criminals from harming your online business is not to let them in. It’s common for online businesses of all kinds to have AI heavily screen and verify new accounts. Beyond entering your name, AI uses biometrics like comparing your social security number with your photo Identification and a current photo to verify your true identity.
2. Multi-Factor Authentication
Even after you’ve successfully verified to join, an online business, on its Ps and Qs, continues to rely on AI to only grant access to authentic members. Besides entering a correct username and password, a sophisticated online business uses AI multi-factor authentication protocols like instant PIN or answering security questions. Failure to answer these requirements results in being logged out of the network.
3. Screens Incoming Messages
Even when successfully logged in, AI works to monitor live chat discussions and emails. An online business can never be too careful with even the slightest lapse to allow ransomware and Trojans into the network.
Conclusion
As technology improves, so do cyberthieves’ techniques. Fortunately for your online business, AI also does this. AI constantly integrates new technology and reassesses its database to maintain the latest cybersecurity measures.
