If you run a small business that services your local community, your digital marketing needs are not the same as an e-commerce platform with global customers and that means a different marketing approach that is aimed at the local community.
Search Engine Optimisation (SEO)
Localised SEO for a plumbing contractor, for example, would focus on leaking shower repairs Sydney-wide and other popular search terms with a location added. Lots of keyword research is needed for successful localised SEO and a team of professionals has the know-how to put your site on page 1 of search results, which might take a few months to achieve. Once your digital platform is on the first page of Google search results, you will need the SEO services to be ongoing. The World Wide Web is in a constant state of change, with data added and deleted 24/7, therefore, you need to have ongoing SEO by a team of digital marketing specialists.
Social Media
There is unlimited marketing potential on social media platforms; take Facebook as an example, they have amazing marketing tools; you can say with some confidence that most people in your community have a Facebook account, while Instagram, Twitter (now X) and Tik-Tok are also great platforms for local marketing. Talk to a leading Sydney digital marketing agency and let their social media marketing team take control of all your SM accounts.
Online Listings
Many Australian homeowners search online local business directory listings when they need a service, therefore, you should list your business with all relevant online directories. This is one avenue that you should not ignore, as it can bring you a lot of enquiries and hopefully, some business. Here are a few tips for your next home improvement project.
Digital Audit
When you approach a digital marketing agency, they carry out an online audit to determine your current digital presence, which helps them to compile a digital marketing plan that delivers the desired results. This is free and without obligation and usually leads to an agreement that will drive traffic to your website.
Real Time Monitoring
When a digital marketing agency implements their plan, they monitor in real time and they are able to make changes to banners and ads to improve exposure. As the client, you are kept in the picture at all times and you should see a high ROI if you invest in localised SEO services that are targeted to the local community.
Seasonal Discounts
You can incorporate seasonal offers into your digital marketing plan, which encourages business and homeowners to use your services. Spring is a good time to run special offers to homeowners, as this is a time when people look to carry out work on the home while using social media to promote such offers.
Be Customer Focused
For any local business, having a customer-focused approach is a good way to develop a sound reputation; Google Reviews are important and if you can reach at least 4.5 stars, you should be very busy at all times. It takes years to earn a good reputation and it can be lost with a single negative instance. It makes total sense to make sure that your customers have a positive experience, regardless of cost and your client base should grow. Click here for Australian government tips on water use.
Why not create an employee page to let people know a bit about your team? Making a personal connection can make all the difference and loyal customers should receive something in the form of a discount.
